#781 | DEVIOUS 🕵️‍♂️

[DU, IBA ’17 June]

(Adjective) – Showing a skillful use of underhanded tactics to achieve goals; morally or ethically wrong.

Connotation:

🔹 Negative – Implies deceit, trickery, or dishonesty, often suggesting manipulation or hidden agendas.

Implications in Context:

✅ In Business & Leadership – A devious leader may use manipulation or deceitful strategies to control others, undermining trust and collaboration.
✅ In Politics & Negotiations – Devious tactics in politics or negotiations can create false promises or hidden motives, damaging credibility.
✅ In Personal & Social Contexts – Devious behavior in relationships may lead to betrayal or exploitation, causing harm and mistrust.

Example Sentences:

✅ The devious tactics employed by the competitor led to a series of false claims about our product’s quality.
✅ The politician's devious manipulation of public opinion ultimately cost him his reputation.
✅ She uncovered his devious plan to sabotage her project and immediately took action to protect her team.

#782 | VIRILE 💪

[DU, IBA ’17 June]

(Adjective) – Having qualities traditionally associated with masculinity, such as strength, vigor, and vitality.

Connotation:

🔹 Positive to Neutral – Often seen as a compliment in contexts where strength, energy, and assertiveness are valued, though it can be seen as outdated or stereotypical in modern discussions of gender.

Implications in Context:

✅ In Business & Leadership – A virile leader might be perceived as dynamic, energetic, and driven, embodying the traditional traits of leadership.
✅ In Personal & Social Contexts – Virility might be emphasized in discussions around health, fitness, or personal attraction, but can be problematic when linked to gender stereotypes.
✅ In Marketing & Branding – Brands targeting a specific demographic might use virility to promote products that emphasize strength, power, or masculinity.

Example Sentences:

✅ The athlete's virile presence on the field inspired his teammates to push harder during the final game.
✅ His virile leadership style earned him respect in the industry, though some found it overly aggressive.
✅ The campaign highlighted the virile qualities of the product, appealing to consumers seeking strength and durability.

#783 | AWAIT ⏳

[DU, IBA ’17 June]

(Verb) – To wait for something or someone to happen or arrive.

Connotation:

🔹 Neutral – Simply suggests anticipation or expectation, without any positive or negative bias.

Implications in Context:

✅ In Business & Operations – Companies may await the results of market research or product testing before making strategic decisions.
✅ In Legal & Political Contexts – Legal parties may await a ruling or decision, which can influence the next steps in a case or policy.
✅ In Personal & Social Contexts – People may await important personal milestones or events, such as job offers or life-changing news.

Example Sentences:

✅ The company is awaiting approval from regulators before launching the new product.
✅ The defendant is awaiting sentencing after the trial concluded.
✅ She eagerly awaited the results of her interview, hoping for positive news.

#784 | AGGRIEVED 😤

[DU, IBA ’17 June]

(Adjective) – Feeling or expressing resentment, anger, or distress due to unfair treatment or injustice.

Connotation:

🔹 Negative – Implies strong dissatisfaction or hurt, often accompanied by a sense of injustice or grievance.

Implications in Context:

✅ In Business & Workplace – Employees who feel aggrieved may voice concerns about unfair practices, potentially leading to conflicts or legal actions.
✅ In Legal & Political Contexts – Aggrieved parties often pursue legal action or advocacy when they believe they’ve been wronged or denied their rights.
✅ In Personal & Social Contexts – In relationships, feeling aggrieved can lead to misunderstandings and emotional distance, especially when grievances are not addressed.

Example Sentences:

✅ The aggrieved employee filed a formal complaint, citing discriminatory practices within the company.
✅ The aggrieved citizens protested the government's decision to cut funding for public services.
✅ He felt aggrieved by the unfair criticism and was determined to prove his worth through his work.

#785 | AWASH 🌊

[DU, IBA ’17 June]

(Adjective) – Completely filled or flooded with something, often used to indicate an overwhelming abundance or overflow.

Connotation:

🔹 Neutral to Slightly Positive – Indicates a surplus or abundance, but can sometimes imply chaos or disorganization when things are overly abundant.

Implications in Context:

✅ In Business & Market Trends – A company may be awash with new ideas, innovations, or opportunities, signaling strong growth or success.
✅ In Economics & Finance – A market or economy that is awash with money or resources may see inflation or other economic consequences.
✅ In Personal & Social Contexts – A person might be awash with emotions or responsibilities, indicating they are overwhelmed or highly engaged.

Example Sentences:

✅ The startup was awash with investment offers after the successful product launch.
✅ The economy is awash with capital, but inflation remains a concern.
✅ She was awash with excitement as the news of her promotion spread throughout the office.

#786 | VACUOUS 🧠

[DU, IBA ’17 June]

(Adjective) – Lacking thought, intelligence, or meaning; empty-headed or superficial.

Connotation:

🔹 Negative – Implies a lack of depth, substance, or significance, often used to criticize ideas, conversations, or people.

Implications in Context:

✅ In Business & Leadership – A vacuous strategy or approach in leadership could undermine a company’s vision, causing confusion or lack of direction.
✅ In Media & Public Speaking – A vacuous speech or media content might fail to engage or inspire the audience, coming off as shallow or uninformative.
✅ In Personal & Social Contexts – People may find vacuous behavior or conversations off-putting, as they lack meaningful engagement or insight.

Example Sentences:

✅ The CEO’s vacuous response to the financial crisis only fueled concerns among the board members.
✅ Critics slammed the film for its vacuous plot, lacking any real emotional depth or character development.
✅ He found the conversation vacuous, with everyone discussing trivial matters instead of focusing on the main issues.

#787 | DULY ✔️

[DU, IBA ’17 June]

(Adverb) – In a proper, appropriate, or expected manner, often indicating that something has been done in accordance with requirements or standards.

Connotation:

🔹 Neutral – Suggests correctness, timeliness, or compliance, without any positive or negative bias.

Implications in Context:

✅ In Business & Legal Contexts – In legal contracts or business procedures, actions taken duly are considered compliant with regulations, ensuring legality and credibility.
✅ In Professional & Social Settings – A duly appointed leader or representative holds their position as expected, reinforcing their authority or legitimacy.
✅ In Administrative & Organizational Contexts – Duly completed tasks or processes reflect that all necessary steps have been followed as per guidelines or policies.

Example Sentences:

✅ The report was duly submitted before the deadline, ensuring the team met all requirements.
✅ The employees were duly notified of the changes in policy before they were implemented.
✅ She was duly recognized for her contributions to the project during the meeting.

#788 | PROMPTLY ⏰

[DU, IBA ’17 June]

(Adverb) – Without delay; in a quick or timely manner.

Connotation:

🔹 Positive – Suggests efficiency, reliability, and punctuality, often appreciated in professional or time-sensitive settings.

Implications in Context:

✅ In Business & Operations – Responding promptly to customer inquiries or market changes can enhance customer satisfaction and improve operational efficiency.
✅ In Legal & Financial Contexts – Legal professionals are expected to act promptly in filing documents or meeting deadlines to ensure case progression.
✅ In Personal & Social Settings – Being prompt in addressing personal commitments or tasks reflects reliability and respect for others' time.

Example Sentences:

✅ The customer service team responded promptly to the urgent request, resolving the issue in minutes.
✅ The lawyer acted promptly, filing the appeal within the stipulated time frame.
✅ She promised to deliver the report promptly, ensuring that no deadlines were missed.

#789 | DEDUCE 🔍

[DU, IBA ’17 Dec]

(Verb) – To arrive at a conclusion based on reasoning, evidence, or logical thinking.

Connotation:

🔹 Neutral to Positive – Implies analytical thinking and problem-solving skills, valued in academic, professional, and logical contexts.

Implications in Context:

✅ In Business & Decision-Making – Leaders and analysts deduce strategies or market trends from data and research, making informed decisions.
✅ In Legal & Investigative Contexts – Lawyers or detectives deduce facts or motives through investigation, leading to conclusions about a case or investigation.
✅ In Academic & Intellectual Settings – Students or researchers deduce theories or conclusions from experiments or readings, advancing knowledge in their fields.

Example Sentences:

✅ After reviewing the market data, the team deduced that the new product launch would attract a larger audience.
✅ The detective deduced the culprit’s motive based on the evidence found at the crime scene.
✅ From the historical documents, the researcher deduced that the civilization had a complex social structure.

#790 | PARABLE 📖

[DU, IBA ’17 Dec]

(Noun) – A simple story used to illustrate a moral or spiritual lesson.

Connotation:

🔹 Positive – Often used to convey wisdom or ethical lessons, parables are seen as tools for teaching and reflection.

Implications in Context:

✅ In Business & Leadership – Leaders may use parables to communicate key values or lessons in an engaging and memorable way, fostering understanding among their teams.
✅ In Education & Personal Development – Educators use parables to simplify complex concepts, encouraging students to reflect on moral or practical implications.
✅ In Legal & Social Contexts – Parables may be used in social discourse to highlight principles of fairness, justice, or integrity through relatable storytelling.

Example Sentences:

✅ The CEO shared a parable about perseverance during the meeting to motivate the team through challenging times.
✅ The teacher used a parable to explain the importance of honesty in both personal and professional life.
✅ The judge referenced a parable to underscore the principle of fairness in her ruling.

#791 | IGNITE 🔥

[DU, IBA ’17 Dec]

(Verb) – To start or trigger something, such as a fire, passion, or action, often used metaphorically to represent sparking enthusiasm or change.

Connotation:

🔹 Positive to Neutral – Suggests energy, motivation, and a catalyst for action, though it can sometimes imply destruction or conflict if used in a negative context.

Implications in Context:

✅ In Business & Innovation – Entrepreneurs and leaders ignite change or innovation by introducing new ideas, products, or initiatives that drive growth and transformation.
✅ In Marketing & Advertising – Effective marketing campaigns ignite consumer interest, fostering brand loyalty and demand for products or services.
✅ In Personal & Social Contexts – Personal experiences or role models can ignite one’s passions or goals, encouraging personal growth or a new perspective.

Example Sentences:

✅ The new marketing campaign ignited excitement among customers, leading to a significant increase in sales.
✅ His speech ignited a sense of urgency in the team, motivating them to meet the deadline.
✅ The leader’s vision ignited a wave of innovation within the company, resulting in several groundbreaking products.

#792 | UPROAR 📣

[DU, IBA ’17 Dec, ’18 May]

(Noun) – A loud and impassioned noise or protest; a state of public excitement or disturbance.

Connotation:

🔹 Negative – Often associated with chaos, public dissatisfaction, or confusion, though it can also reflect strong emotions or reactions.

Implications in Context:

✅ In Business & Public Relations – An uproar can result from a corporate scandal, product failure, or poor decision-making, damaging the company’s reputation.
✅ In Politics & Social Movements – Uproars often arise during protests or political unrest, reflecting public discontent and demands for change.
✅ In Media & Entertainment – A controversial event, story, or opinion can cause an uproar, sparking debates and widespread media coverage.

Example Sentences:

✅ The company faced an uproar after its controversial advertising campaign was perceived as insensitive.
✅ The decision to cut public funding led to an uproar among local communities, who protested in the streets.
✅ The celebrity’s tweet caused an uproar, with fans and critics voicing strong opinions online.

#793 | ENCHANTED ✨

[DU, IBA ’17 Dec]

(Adjective) – Feeling or showing great delight, fascination, or magic, often used to describe a state of being captivated or charmed.

Connotation:

🔹 Positive – Implies a sense of wonder, joy, or admiration, typically evoking an almost magical or irresistible appeal.

Implications in Context:

✅ In Business & Marketing – A brand or product can enchant customers, creating an emotional connection that leads to loyalty and repeat business.
✅ In Arts & Entertainment – A performance, artwork, or narrative can enchant an audience, leaving a lasting impression and admiration for the creator.
✅ In Personal & Social Contexts – People or experiences that are enchanting often foster deep connections and evoke positive feelings, enhancing relationships.

Example Sentences:

✅ The new product launch enchanted customers, leading to an overwhelming demand.
✅ The enchanting performance left the audience in awe, praising the artist’s talent.
✅ She was enchanted by the breathtaking scenery during her vacation, capturing the beauty in her photos.

ENCHANT ✨

Verb: To captivate or charm; to delight greatly.
Connotation: Positive; suggests magic, allure, or deep fascination.
Implications:

• Business: Creating a strong, captivating brand presence.

• Academics: Engaging or inspiring others with compelling ideas.

• Politics: Winning support through charm or persuasive rhetoric.
  Example: The new ad campaign will enchant customers with its creative approach.

DISENCHANTED 😔

Adjective: Disillusioned or disappointed, especially after realizing something isn't as expected.
Connotation: Negative; suggests a loss of idealism or enthusiasm.
Implications:

• Business: Loss of trust or disappointment in a project or company.

• Academics: Losing interest or motivation after a challenging experience.

• Politics: Voters feeling let down by promises not fulfilled.
  Example: After the merger, many employees felt disenchanted with the new management.

DISENCHANT 💤

Verb: To cause someone to lose their idealized view or excitement about something; to disappoint.
Connotation: Negative; implies a loss of optimism or disillusionment.
Implications:

• Business: Undermining trust or excitement about a product or company.

• Academics: Dissatisfaction with a course or learning experience.

• Politics: Causing a loss of faith in political leaders or promises.
  Example: The constant delays in the project disenchanted the team.

#794 | ENAMOR 💘

[DU, IBA ’17 Dec]

(Verb) – To fill with love or admiration; to charm or captivate emotionally.

Connotation:

🔹 Positive – Strongly suggests affection or deep admiration, often associated with romantic or intense emotional attachment.

Implications in Context:

✅ In Business & Branding – A brand or product can enamor its customers by creating an emotional connection, leading to loyalty and long-term engagement.
✅ In Marketing & Advertising – Campaigns that resonate deeply with audiences can enamor them, building a lasting, passionate customer base.
✅ In Personal & Social Relationships – People can enamor others through kindness, charm, and meaningful connections, fostering deep relationships.

Example Sentences:

✅ The company’s commitment to sustainability enamored customers, leading to a surge in support for their products.
✅ His sincerity and dedication enamored the audience, making him a fan favorite.
✅ The stunning performance enamored her, leaving her captivated by the beauty of the art form.

#795 | IMBUE 💧

[DU, IBA ’17 Dec]

(Verb) – To inspire or fill with a quality or feeling; to permeate or saturate with a particular trait or characteristic.

Connotation:

🔹 Positive to Neutral – Often implies the infusion of positive qualities like inspiration, wisdom, or values, but can also refer to a deep influence or presence of something.

Implications in Context:

✅ In Business & Leadership – Leaders can imbue their teams with a sense of purpose, motivation, or shared values, fostering a strong organizational culture.
✅ In Education & Mentorship – Teachers or mentors imbue students with knowledge, skills, and ethical values that influence their future actions.
✅ In Art & Media – Creative works can imbue the audience with emotions, themes, or reflections, shaping their perspective and experience.

Example Sentences:

✅ The CEO’s vision imbued the company with a renewed sense of purpose, driving innovation and growth.
✅ The professor imbued the class with a deep appreciation for literature, sparking a lifelong love of reading.
✅ The film imbued its viewers with a sense of hope and resilience, inspiring them to take action in their own lives.

#796 | RANCOR 😡

[DU, IBA ’17 Dec]

(Noun) – Long-standing bitterness, resentment, or hatred, often resulting from a perceived injustice or deep-seated grievance.

Connotation:

🔹 Negative – Strongly negative, suggesting animosity or hostility that can fester and grow over time, often leading to destructive outcomes.

Implications in Context:

✅ In Business & Workplace Dynamics – Rancor can arise from unresolved conflicts, leading to toxic work environments, decreased morale, and poor collaboration.
✅ In Legal & Political Affairs – Rancor can fuel ongoing disputes, affecting negotiations, public perceptions, and the possibility of reaching agreements or compromises.
✅ In Personal & Social Relationships – When relationships are marred by rancor, trust is often broken, leading to estrangement and a lack of communication.

Example Sentences:

✅ The rancor between the two departments hindered any chance of collaboration, affecting overall company performance.
✅ The political debate was filled with rancor, as both sides refused to compromise on key issues.
✅ Their relationship ended in rancor, with neither party willing to forgive past grievances.

#797 | HUMDRUM 😐

[Karmasangsthan Bank AO ’12; DU, IBA ’17 Dec]

(Adjective) – Lacking variety, excitement, or interest; monotonous or routine.

Connotation:

🔹 Negative – Suggests dullness or boredom, often associated with repetitive or uninspiring situations.

Implications in Context:

✅ In Business & Career Development – A humdrum job or task can lead to disengagement and lack of motivation, affecting productivity and employee satisfaction.
✅ In Marketing & Advertising – A humdrum marketing campaign can fail to capture the audience’s attention, leading to low engagement and poor results.
✅ In Personal & Social Contexts – A humdrum routine can result in feelings of monotony or dissatisfaction, prompting individuals to seek change or new experiences.

Example Sentences:

✅ The employee grew weary of the humdrum tasks, craving more challenging and rewarding projects.
✅ The campaign was humdrum and failed to make a significant impact, leaving the audience indifferent.
✅ He decided to shake up his humdrum lifestyle by traveling and exploring new opportunities.

#798 | FLAUNT 💅

[DU, IBA ’17 Dec; IBA JU ’18-19]

(Verb) – To display something proudly or ostentatiously, often to attract attention or admiration.

Connotation:

🔹 Negative to Neutral – While flaunting can indicate confidence, it can also suggest arrogance or a lack of humility, depending on context.

Implications in Context:

✅ In Business & Branding – A company may flaunt its success or innovation through bold advertising, hoping to attract attention and distinguish itself in a competitive market.
✅ In Social Media & Marketing – Influencers often flaunt their lifestyle or products to build a brand and generate engagement, but it may also risk alienating certain audiences.
✅ In Personal & Social Settings – People may flaunt their achievements or possessions, which could be seen as a sign of confidence or, alternatively, as an attempt to boast.

Example Sentences:

✅ The company flaunted its latest product through a high-profile launch event, generating significant media attention.
✅ He flaunted his new luxury car, hoping to impress his friends and colleagues.
✅ The influencer flaunted her recent vacation photos to showcase her adventurous lifestyle, gaining new followers.

#799 | FLOUT 🚫

[DU, IBA ’17 Dec]

(Verb) – To openly disregard or mock a rule, law, or convention; to defy or violate with contempt.

Connotation:

🔹 Negative – Implies a deliberate and often brazen violation of established norms or rules, typically viewed as disrespectful or unethical.

Implications in Context:

✅ In Business & Ethics – A company that flouts industry regulations or ethical standards may face legal consequences, damage to reputation, and loss of customer trust.
✅ In Legal & Political Affairs – A politician or public figure who flouts the law or societal expectations risks public outrage and legal repercussions.
✅ In Personal & Social Relationships – A person who flouts social norms may be seen as rebellious or inconsiderate, possibly straining relationships with others.

Example Sentences:

✅ The corporation was fined heavily for flouting environmental regulations, which led to a public outcry.
✅ The politician flouted the rules during the debate, choosing to ignore the moderator's guidelines.
✅ His tendency to flout social conventions made him a controversial figure in his community.

#800 | REVIVAL 🔄

[DU, IBA ’18 May]

(Noun) – The process of bringing something back to life, popularity, or strength after a period of decline or inactivity.

Connotation:

🔹 Positive to Neutral – Often associated with rejuvenation, recovery, and a fresh start, though it can also imply a return to something outdated or old-fashioned.

Implications in Context:

✅ In Business & Market Trends – A revival of a brand, product, or market trend can lead to increased sales, brand loyalty, and customer engagement.
✅ In Economics & Finance – An economic revival can signal recovery after a recession, boosting investor confidence and employment rates.
✅ In Culture & Media – A revival of cultural practices, television shows, or entertainment trends can captivate new audiences and re-engage nostalgic fans.

Example Sentences:

✅ The company’s revival strategy focused on modernizing its products and reconnecting with younger consumers.
✅ The economic revival in the region brought about more job opportunities and a surge in local businesses.
✅ The revival of the classic TV show attracted both old fans and a new generation of viewers.

#801 | SWIFTLY ⏩

[DU, IBA ’18 May]

(Adverb) – In a quick and efficient manner.

Connotation:

🔹 Positive – Implies speed, efficiency, and decisiveness.

Implications in Context:

✅ In Business & Leadership – Companies that adapt swiftly to market trends maintain a competitive edge.
✅ In Legal & Politics – Governments must act swiftly during crises to uphold stability.
✅ In Academics – Students who grasp concepts swiftly excel in competitive environments.

Example Sentences:

✅ The company swiftly launched a new product to counter its competitor’s release.
✅ The administration swiftly implemented new policies to address the economic downturn.
✅ She swiftly analyzed the case study, impressing her professors with her insights.

#802 | IMPRACTICABLE 🚫

[DU, IBA ’18 May]

(Adjective) – Not feasible or realistic to carry out in practice.

Connotation:

🔹 Negative – Suggests something is unrealistic, unworkable, or too difficult to implement effectively.

Implications in Context:

✅ In Business & Leadership – A strategy may seem innovative but could be impracticable due to budget constraints.
✅ In Legal & Politics – Some policies sound promising but are impracticable due to legal or logistical hurdles.
✅ In Academics – Certain research proposals are impracticable because of limited resources or ethical concerns.

Example Sentences:

✅ Expanding into international markets seemed appealing but proved impracticable given the company’s financial limitations.
✅ The proposed law was deemed impracticable due to enforcement challenges.
✅ His thesis aimed to revolutionize urban planning but was criticized as impracticable under current city regulations.

#803 | LANGUID 😶‍🌫️

[DU, IBA ’18 May]

(Adjective) – Lacking energy, enthusiasm, or vitality; slow and relaxed.

Connotation:

🔹 Negative – Suggests sluggishness, lack of motivation, or even laziness.
🔹 Neutral – Can describe a peaceful, unhurried state, depending on the context.

Implications in Context:

✅ In Business & Leadership – A languid approach to decision-making can hinder a company’s growth and competitiveness.
✅ In Legal & Politics – Languid enforcement of laws can lead to inefficiency and public dissatisfaction.
✅ In Academics – A languid attitude toward studying can result in poor academic performance.

Example Sentences:

✅ The manager criticized the team’s languid response to urgent client requests.
✅ The government’s languid efforts to reform the tax system frustrated business owners.
✅ His languid approach to exam preparation cost him a spot in the top percentile.

#804 | AMPLIFY 📢

[DU, IBA ’18 May]

(Verb) – To increase the strength, impact, or intensity of something.

Connotation:

🔹 Positive – Suggests enhancing, expanding, or making something more powerful.
🔹 Neutral – Can simply mean increasing volume or intensity without a value judgment.

Implications in Context:

✅ In Business & Leadership – Companies use marketing strategies to amplify brand awareness and customer engagement.
✅ In Legal & Politics – Politicians amplify key messages to influence public opinion and gain support.
✅ In Academics – Researchers amplify their findings through publications and conferences to gain recognition.

Example Sentences:

✅ The company leveraged social media to amplify its reach and attract new customers.
✅ The candidate amplified his stance on economic reform to appeal to undecided voters.
✅ She amplified her research by collaborating with international scholars and publishing in top journals.

#805 | RAMPANT 🔥

[DU, IBA ’18 May]

(Adjective) – Spreading or growing uncontrollably, often in a negative way.

Connotation:

🔹 Negative – Suggests something excessive, unchecked, or out of control.

Implications in Context:

✅ In Business & Leadership – Rampant inefficiency can lead to declining profits and operational failures.
✅ In Legal & Politics – Governments struggle when corruption or misinformation runs rampant.
✅ In Academics – Rampant plagiarism can undermine the credibility of an institution.

Example Sentences:

✅ The company faced a crisis due to rampant employee turnover.
✅ Misinformation about the policy change ran rampant on social media.
✅ The professor warned that rampant cheating could lead to stricter exam policies.

#806 | DIVULGE 🗣️

[DU, IBA ’18 May]

(Verb) – To reveal private, sensitive, or previously unknown information.

Connotation:

🔹 Neutral to Negative – Can imply necessary disclosure or an inappropriate breach of confidentiality.

Implications in Context:

✅ In Business & Leadership – Executives must be cautious not to divulge confidential company strategies.
✅ In Legal & Politics – Lawyers cannot divulge privileged client information without consent.
✅ In Academics – Researchers should only divulge findings after thorough validation to maintain credibility.

Example Sentences:

✅ The CFO refused to divulge details about the upcoming merger.
✅ The journalist was pressured to divulge her sources but remained firm in protecting their anonymity.
✅ He accidentally divulged key data before the research paper was officially published.

#807 | CONTAGIOUS 😷

[DU, IBA ’18 May]

(Adjective) – Capable of spreading easily from person to person, typically referring to diseases, behaviors, or emotions.

Connotation:

🔹 Neutral to Negative – Often used in the context of spreading illness or negative behaviors, though can also refer to positive emotions or trends.

Implications in Context:

✅ In Business & Leadership – A positive workplace culture can be contagious, motivating employees to perform better.
✅ In Legal & Politics – Public outrage over a policy can become contagious, leading to widespread protests.
✅ In Academics – A contagious enthusiasm for a subject can inspire greater engagement in students.

Example Sentences:

✅ The CEO’s enthusiasm for the new project was contagious, boosting team morale.
✅ The flu outbreak was highly contagious, leading to a surge in sick leave requests across the company.
✅ Her contagious passion for environmental sustainability inspired many colleagues to adopt green practices.

#808 | AMEND ✍️

[DU, IBA ’18 May]

(Verb) – To make changes or corrections to a document, law, or plan, typically to improve or clarify it.

Connotation:

🔹 Neutral to Positive – Implies making improvements, often for better accuracy, fairness, or effectiveness.

Implications in Context:

✅ In Business & Leadership – Leaders amend strategies or policies based on feedback to ensure success.
✅ In Legal & Politics – Laws and regulations are often amended to address new issues or societal needs.
✅ In Academics – Students may amend their research papers or projects to refine their arguments or correct errors.

Example Sentences:

✅ The company amended its marketing strategy to better target a younger audience.
✅ The government voted to amend the tax code to make it more equitable for small businesses.
✅ After receiving feedback, she amended her thesis to include more recent data on the topic.

#809 | ARBITER ⚖️

[DU, IBA ’18 May]

(Noun) – A person who has the authority to settle disputes or make decisions, often in a fair and unbiased manner.

Connotation:

🔹 Positive – Suggests fairness, authority, and impartiality in resolving conflicts.

Implications in Context:

✅ In Business & Leadership – An arbiter may be needed to resolve conflicts between departments or stakeholders to maintain smooth operations.
✅ In Legal & Politics – Judges or mediators act as arbiters to resolve legal disputes or political conflicts.
✅ In Academics – A professor or academic committee serves as an arbiter in disputes over grading or academic integrity.

Example Sentences:

✅ The CEO acted as an arbiter in the dispute between the marketing and sales teams.
✅ The United Nations often serves as an arbiter in global conflicts to facilitate peace talks.
✅ The professor was the final arbiter in determining whether the student's work met academic standards.

#810 | CUE 🎬

[DU, IBA ’18 May]

(Noun/Verb) – A signal or prompt that triggers a particular action or event.

Connotation:

🔹 Neutral – Implies readiness or preparation for the next step, often used in a specific, structured context.

Implications in Context:

✅ In Business & Leadership – A cue may be used to signal the start of a presentation or important meeting, indicating when team members should act.
✅ In Legal & Politics – A lawyer may wait for a cue to present evidence or make a key argument in court.
✅ In Academics – In classroom settings, a cue from a professor often signals when students should respond or contribute to a discussion.

Example Sentences:

✅ The project manager gave the cue for the team to begin the next phase of development.
✅ The judge gave the cue for the defense lawyer to begin presenting their case.
✅ She waited for the professor’s cue before answering the question in the seminar.

On Cue 🎬

• Definition: At the right moment.

• Connotation: Timely, precise.

Implications:

• Business: Meeting deadlines.

• Academics: Quick responses.

• Legal: Timely actions.

Examples:

1. Business: The report was delivered on cue.

2. Academics: She answered on cue.

3. Legal: The objection came on cue.

Take One’s Cue From 🎭

• Definition: To imitate or follow someone’s example or actions.

Connotation: Suggests guidance, learning by observation.

Implications:

• Business: Adopting successful strategies.

• Academics: Following a mentor’s approach.

• Legal: Following precedent or legal advice.

Examples:

1. Business: The team took its cue from the successful marketing campaign.

2. Academics: She took her cue from her professor’s research methods.

3. Legal: The lawyer took his cue from past rulings.